Your selections:
- O'Cass, Aron, Pecotich, Anthony
- Weerawardena, Jay, O'Cass, Aron George, Julian, Craig
Balancing external adaptation and internal effectiveness: achieving better brand performance
- O'Cass, Aron, Ngo, Liem Viet
Confirmatory tetrad analysis in PLS path modeling
- Gudergan, Siegfried P., Ringle, Christian M., Wende, Sven, Will, Alexander
Formative versus reflective measurement models: two applications of formative measurement
- Coltman, Tim, Devinney, Timothy M., Midgley, David F., Venaik, Sunil
Identification and analysis of industry cycles
Revisiting the substantiality criterion: from ethnic marketing to market segmentation
- Pires, Guilherme D., Stanton, John, Stanton, Patricia
Technological turbulence, supplier market orientation, and buyer satisfaction
- Terawatanavong, Civilai, Whitwell, Gregory J., Widing, Robert E., O'Cass, Aron
Testing to prevent bad translation: brand name conversions in Chinese-English contexts
- Kum, Doreen, Lee, Yih Hwai, Qiu, Cheng
PLS path modeling and evolutionary segmentation
- Ringle, Christian M., Sarstedt, Marko, Schlittgen, Rainer, Taylor, Charles R.
- Mitchell, Rebecca, Boyle, Brendan, Burgess, John, McNeil, Karen
Exploring the influence of customers' time horizon perspectives on the satisfaction-loyalty link
- Kuppelwieser, Volker G., Sarstedt, Marko
Influence of community design on user behaviors in online communities
- Fiedler, Marina, Sarstedt, Marko
Strategic embeddedness of modularity in alliances: innovation and performance implications
- Bouncken, Ricarda B., Pesch, Robin, Gudergan, Siegfried P.
Using service logic to redefine exchange in terms of customer and supplier participation
- Pires, Guilheme D., Dean, Alison, Rehman, Muqqadas
- Mitchell, Rebecca, Boyle, Brendan, Nicholas, Stephen, Maitland, Elizabeth, Zhao, Shuming
Capturing heterogeneity and PLS-SEM prediction ability: alliance governance and innovation
- Ratzmann, Martin, Gudergan, Siegfried P., Bouncken, Ricarda
Cooperation and compliance in non-equity alliances
- Gudergan, Siegfried P., Devinney, Timothy M., Ellis, R. Susan
- Ali, Murad, Seny Kan, Konan Anderson, Sarstedt, Marko
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